Marketing Assignment #1

Viral marketing!!
With the viral season up in the town, we have a marketing term also gripping hold of the trend. And this time no sneezing and coughing coz all this marketing brings is money honey !
The words that hit these days are viral marketing and viral advertising.
These  refer to marketing techniques that use developed  social networks to augment  brand awareness or to achieve other marketing objectives (such as high product sales) through a viral process, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.
Word of mouth is a reference to the passing of information from person to person. Originally the term referred specifically to oral communication (literally words from the mouth), but now includes any type of human communication, such as face to face, telephone, email, and text messaging. Viral promotions may take the form of video clips, interactive Flash games, advertisement games, ebooks, brandable software, images, or even text messages.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being taken by another competitor.
The way the world is changing, and adopting ways the viruses work !!
For plethora of reasons this is now the road to advancement and a way to accomplish goals. And this virus refuses to be cured!! At no cost it’s leaving.
Lets hope this time getting down with this virus helps you to recover your pockets in an innovative way.