Marketing Assignment # 2

AIDA

The A-I-D-A Formula.
The 4 steps are simple to remember:  First, you grab your prospect’s Attention (A) about your offer.  Second, you elicit their Interest (I) about your offer. 
Third, you amplify their Desire (D) to purchase your offer.  And fourth, you influence them to take Action (A) and discriminate in your favor with their wallet.
Here’s a quick recap for your review:
A = Attention
I = Interest
D = Desire
A = Action
The AIDA Inverted Triangle:  The best way to envision how the A-I-D-A process can work better into your marketing communications is to picture an inverted triangle like the one you see above.  
As you can see, the inverted triangle has four sections.  Each section (from top-down) grows smaller in size because each section depicts the percentage of prospects you’re likely to influence to move through the AIDA process.
The first section at the top (Attention) is the largest because getting a prospect’s Attention is easier than eliciting their Interest to continue watching, listening or reading more about your offer.
Moving downward, the second section (Interest) is, of course, larger than the third section (Desire) because it typically is easier to elicit a prospect’s Interest about your offer than to amplify their Desire to buy.
Moving farther down the inverted triangle, you’ll notice how the third section (Desire) is larger than the fourth and final section (Action).  This is because it’s easier to amplify a Desire to buy than to influence Action.
Nowadays some have added another letter to form AIDA(S):
S - Satisfaction - satisfy the customer so they become a repeat customer and give referrals to a product.