THE STORY...

Hello friends!

So here we start with an all new segment of our blog which will be covering a story. The story starts here like as follows but we can take it to where ever you want us to take it. With the first post marking the opening we would like you all to flood us with comments on what you feel might happen next. It will then open doors to the next STORY UPDATE....STAY GLUED....THIS IS NOT IT!! THERE IS A LOT MORE TO COME !!  :D :D

It was a rainy night. And she was to go out. She slipped in her favourite jeans and took with her , her favourite clutch , not because she was to impress the person she was about to see, but because she had sudden urge to dress in a way, as if  she’s suddenly the centre of the universe. The meeting was fixed at the bar.
Jack Broson , was a high school friend and a company associate  also till a few months back . And she was a radio jockey. Jack produced and sponsored many of her shows. Though it was more of a hate- hate relationship but somewhere within her she knew she admired that person for his impeccable aura. He was bold, young, dashing, with a killing demeanour. There was a time when they were attracted to each other but did not confront with each other.
Sandy Joe was a popular RJ.  She was the diamond of the small town, finesse. Most of the people didn’t know her by face...heck they didn’t even know her real name but they loved her broadcast.  Work was worship for her and she engaged herself so much that she had no clue of anything beyond her spaces and her work.
They met there at the decided place at 9:00 pm sharp. Both were there before time. They had a drink or two, chatted for hours about work, about past, about their reactions towards each other. The reason why they were here was because Jack was to discuss something very important with Sandy. She had no clue about that thing.
And she opens up her eyes. She could make out from the sunrays that it was morning. She took an idle yawn and thought of sleeping 5 more minutes unless she gathered the fact that she was not at her place!!
Shocked and baffled, she found herself sleeping naked with Jack Broson. A man she disliked. She felt awful within. She could not recollect how she reached at his place and when did she decide to spend a night with him. She started wondering about who provoked this and other such questions circled her mind. She could not breathe and decided to take a bath before she confronts Jack. It was more an egoistic issue than a moral one.
She took a shower but it could not remove the dirt of sleeping with a man she hates. She could still not recollect a word about the last night. She came out and was dressing up. Jack Broson was still asleep. She did not even try to look at him, mighty disgusted about how she was feeling. She then thought of waking him up and asking him about what exactly happened the last night. She speculated that he must have poured some drug in her drink and hence she had no memories of the night before. But why would he do that was the big question.
She pushed him all though but he did not stir from his place. He was dead. She was numb. She froze. She did not know what to do, whom to call for help. He was one of the most popular face of the town and he was lying on the bed naked and dead.

HAPPY BIRTHDAY PRACHI!!!

I would like to wish Prachi Gupta from the Marketing Team a Very Happy Birthday on behalf of the entire team of Enginium. Have a great Day!! 

MANY HAPPY RETURNS OF THE DAY :) 

Creative Team Assignment #2

COMIC BOOK CREATOR

Loads of times we require to add comic strips to articles or add fun to make it more readable. So heres a way to make easy and quick cartoons.
Download the software and be a self tutor: http://download.cnet.com/Comic-Life/3000-2191_4-10767038.html?tag=rbxcrdl1
Comic Book Creator is an admirable attempt to make comic-book making. It is loaded with a wide array of page and panel layouts. CBC is aimed at those who already have their story and art ready to load.
The program has some strengths, the greatest being the variety of built-in word balloons and fonts you can choose from. Especially helpful is the ability to reposition the word balloon stems, to maximize their use in the panel and point exactly where you want them to go. Imported art is easy to resize.
Comic Book Creator lets gamers add in text bubbles to their digital screenshots, as well as classic comic book features like powerful action-word graphics that emphasize their game play. To create a comic, you need to select from one of the 500 unique layout and design templates, drop in your captured digital images and insert text bubbles, icons, captions and clipart to bring to life whatever story you can imagine. Comic Book Creator will work with any JPEG, BMP, or GIF digital image.

Marketing Assignment # 2

AIDA

The A-I-D-A Formula.
The 4 steps are simple to remember:  First, you grab your prospect’s Attention (A) about your offer.  Second, you elicit their Interest (I) about your offer. 
Third, you amplify their Desire (D) to purchase your offer.  And fourth, you influence them to take Action (A) and discriminate in your favor with their wallet.
Here’s a quick recap for your review:
A = Attention
I = Interest
D = Desire
A = Action
The AIDA Inverted Triangle:  The best way to envision how the A-I-D-A process can work better into your marketing communications is to picture an inverted triangle like the one you see above.  
As you can see, the inverted triangle has four sections.  Each section (from top-down) grows smaller in size because each section depicts the percentage of prospects you’re likely to influence to move through the AIDA process.
The first section at the top (Attention) is the largest because getting a prospect’s Attention is easier than eliciting their Interest to continue watching, listening or reading more about your offer.
Moving downward, the second section (Interest) is, of course, larger than the third section (Desire) because it typically is easier to elicit a prospect’s Interest about your offer than to amplify their Desire to buy.
Moving farther down the inverted triangle, you’ll notice how the third section (Desire) is larger than the fourth and final section (Action).  This is because it’s easier to amplify a Desire to buy than to influence Action.
Nowadays some have added another letter to form AIDA(S):
S - Satisfaction - satisfy the customer so they become a repeat customer and give referrals to a product.

Journalism Assignment #2

TOPIC FORGONE ,STATES REBORN

By Malavika Sharma

The foregone topic of partitioning of states has invigorated once again after the mid-night announcement of the Telangana issue by our home minister. The debate this time sits afresh, asking ‘Is small states a big idea?’ .The answer has both a view as well as a counterview to it.
VIEW
Smaller states are the simplified words which can make the vocabulary of our policies reach the depth of our society. Partitioning of states for administrative purposes is a step forward on the development front. Uttar Pradesh and Madhya Pradesh are the two biggest states of our country (on an index of populations and area) and these undesirably have topped the most notorious charts on the developmental fronts. Uttar Pradesh, as confessed by its chief minister has become highly unmanageable; Madhya Pradesh holds the records of the most number of malnourished children. The argument itself justifies the logic of having smaller states.
COUNTERVIEW
Though the division of states into smaller one’s has its administrative advantage, it is much the same like falling 10 steps back if done on a linguistic basis. The logic mentioned formally is nothing less than encouraging breeding grounds to nurture chauvinists like Raj Thakrey and Bal Thakrey who exploit these opportunities to the core for the sole purpose of gaining political mileage.
The first major reorganization of Indian states took place in 1956,when our population was 350 million; it has now crossed 1 billion, which implies another reconnaissance of the states to manage the large number of people is needed. The creation of Jharkhand, Chhattisgarh and Uttaranchal has projected as a mixed knapsack of feelings .While the poor progress of Jharkhand can be attributed to its political instability(Madhu Koda led the state for two years), the success of the later two can be attributed to the efficient exploitation of their natural resources. Some other enchanting instances that follow are those of Chandigarh and Daman & Diu, which score high both on economical as well as social aspects because of their small size. Haryana, which was made out of Punjab in 1966 is pacing quintessentially in all the manufacturing sections-agriculture, industries and services. Delhi, of course has the added advantage of being the national capital.
The current problem in the administration of our country lies in its huge population being handled by just 28 states and 7 union territories. Small states can definitely be an answer to this crisis, but linguistic or any other such base can have a drastic effect on the integrity of the nation. These basis should therefore be out rightly rejected. Geographic and demographic basis should form the structure of the reorganization of the states. The process has its complications, but the utopia is existent only in virtuality.

English Assignment #2

The Virtual Maven

                                                                                          By Sudha V                                                                      

 

  Sitting on the green lawns, under the sky,
With every deep fresh breath, we try,
With swirling thoughts of different kinds,
Second after second we try to find,
That unique notion which wouldn't splinter,
All through the summer and the winter,
We collect the strings of thoughts, wrap them up, and create a virtual
maven,
Meant to immaculate and enliven,
She bridges the gap between different minds,
Now our ideas are aligned,
So we disperse, into a joyous ride,
With the virtual maven by our side.

                       

Photography Assignment #2

*  Night photography - capturing cityscapes *

Night photography is great. And the results can be outstanding. So why are
digital photographers often disappointed?

Be disappointed no longer! Follow the tips here, get some practice in, and
start producing some night time city photography to be proud of!

* Night Photography techniques - the set up *

When taking night time photos of cities, there are a couple of planning tips
you will need to bear in mind before you take any photos:

First, you need a good viewpoint;
And second, you need either a tripod or a solid base to place your camera
on.
The viewpoint - this depends a little on the type of shot you are after. My
preference is for somewhere that is above the ground (a set of steps, for
example), but not always. Sometimes the best shots can be had at ground
level.
You need a tripod or solid base because your camera's shutter will be open
for several seconds, and you need to make sure the camera doesn't move
during those seconds.
If you can't control your camera's shutter speed, set it to "night" mode.


* Night photography - taking the photo *

Once you are set up , you are ready to shoot.
First, check your scene. Is everything in it that you wanted to be in it? If
you are aiming to get streaking car headlights, is there any traffic around?
Once you are happy with things, press the shutter button.
Your self timer will count down. Special Note! - If you are waiting for
something to appear in your scene, you will need to remember that your
shutter speed will have to count down first - time for this.
When the shutter clicks, wait. And wait, and wait . . . until it closes
again. Remember that this will be a few seconds.
Then wait some more. Because of the long exposure digital cameras take
longer than usual to process the photo, so your preview on your camera's LCD
screen may take a while to show up.

* Night photography - what makes a good shot? *

This is just my opinion, but here are a couple of things that I think make a
good night photography shot:
1.Neon lights
2.Streaks of car headlights and tail lights
3.Available light
Find your solid spot (or put your camera onto a tripod), and then take a few
shots. Because neon lights flash you will need the shutter to be open for
some time in order to catch all the flashes.
And for streaks of car headlights and tail lights - find a spot with a lot
of traffic.
Try to get something in the background too - streaks of light on their own
can be a little boring!
Then take your shot.
The available light also has a part to play in making a good night
photography shot.

* Night photography - final tip *

My final tip is very simply this - practice!
You will find that sometimes a 10 second exposure gets the look you are
after. Sometimes you may need up to a minute.
Practice, and you will soon get a feel for what you will need for any given
situation.

Technical Assignment #2

DO I SUIT WIN7? OR DOES WIN7 SUIT ME?

Its a fast moving world with fast moving ins and outs too. What is it that we want to update and what is it that we sure do want to stick to even though it aint the latest. This holds good for the Microsoft upgrade of Windows, our favourite Operating System. Aint it the very favourite?

So there have been several queries, threads, analysises and bugs all to heap the hype about Mr. 7. So I read a part of all of that and I would like to share it on the blog, here:

Post Win XP, Microsoft has been selling it in good numbers till recently, Which is a little surprising because of the advent of Windows Vista emerging in the row. So surprisingly the sales of XP dint completely get affected(of course it did considerably, yet not as much) with the release of Vista unlike in the previous version upgrades. Windows 98 had nearly gotten stabbed in the back when XP was born. Some of the reasons for usually persisting use would be like:

-Old computers do not feel suitable with the newer and advanced versions in the market because of higher hardware requirements.

-Some owners just do not bother to try the newer versions. DULLARDS !! :P B)

-Some others get busy fighting consumerism.

-Like in the case of vista it was exceptionally concluded that in spite of a complete makeover the performance was not as great as expected rather many still preferred XP over it. People experienced vista and returned feedbacks like-its slow-GAWD IT GETS STUCK LIKE FOREVER EVER-IS MICROSOFT ON A BREAK?-You re new but you aint any good style.

Well, now they just seem to have leaped and so have the users who had previously chosen to stick with XP but are now deciding to move to the newest SEVEN!

So, what does it take to run it on your PC. The subject is Windows 7. I BETTER WATCH MY PRONOUNS :D:D

- 1 gigahertz or faster 32-bit or 64-bit processor

- 1 gigabyte RAM 32-bit or 2 GB RAM 64-bit

- 16 GB available hard disk space 32-bit or 20 GB 64-bit

- DirectX 9 graphics device with WDDM 1.0 or higher driver

I dont understand some of the above requirements. I picked it from the Microsofts. But I can surely read and let you know if we have any questions thrown back regarding it B)B)

Better things which I know about and those which seem attractive with the new 7 are:

***The Aero Peek effect: A lot of dragging and shaking effects work with this version of Windows. I believe the reason behind this is the fact that Windows 7 with WINDOWS TOUCH works like magic with fingers. But the Aero Peek effect is not just on the touch screen computers. On the extreme right-lower corner of the screen there is a little bar on hovering the mouse over which you can take a peek at your desktop. If you click on the same it works the same like the 'show desktop' in your previous windows version.

***Aero Shake is another seemingly similar feature. If you shake the title bar of a window the rest of the windows automatically minimize. If you shake it such that it touches the screen top then the window being shaken also turns full size. Its sounding like m explaining movements here, I m doing that but when you use the mouse yourself only then will you realize m not nuts.

*** Homegroup: It allows very easy networking. You can easily share data between laptops or computers by making a homegroup and sharing files on a wifi connection or even bluetooth.

*** 'Play to' option allows you to play music, photos, and videos from your PC to media devices connected to your home network. So it's easy to send music, photos, and videos from your PC to other compatible media devices connected to your home network.

***Library: This is very cool and I have felt its need so many times. When files of one kind are haphazardly lying on your hard disk. Some pictures in the C drive, others in the old OS folder, some in the other drive and so on, its not your headache anymore to put them in the right place and do the sorting. The Operating System now does it for you. All pictures can be in the Picture Library, Documents in the Documents Library and Music too in the very same fashion. EASY.

  Also, it must be noted that the computer does not clone the files in the library and it still occupies space equal to that of once the file and not twice. The library collectively shows the files of similar type in one place without changing the place where the file is originally stored.

***BitLocker: It helps protect data on PCs and removable drives, with manageability to enforce encryption and backup of recovery keys.

*** Personally I felt that all this time when using XP the media player was an utter waste. I used Winamp. But now with Windows 7 I think the media Player plays cool and fast and efficient with playlisting, more plugins too.

It has been found that its more appropriate for gaming than any other version of Windows and also provides better security services.

Not forgetting to mention it comes with an excellent collection of wallpapers and you also have a provision of automatically cycling them.  

Go make a switch if you havent made it so far. To me Windows 7 is one really exciting thing!

Happy New Decade!!!

Years come and go. For some of us its just a new day, who cares about the date kind of a feeling. For some others its like finding a reason to celebrate. For the rest its the best chance to start afresh. Regarding how we wish to celebrate it, people again have different plans pocketed. A cheering crowd at the stroke of 12 or a grand dinner at some hotel or just a laid back lying on the bed trying to breathe in the fresh air of the brand new year, for all of us in our own ways, its a happy occasion. No matter what the past year has been like, the strong hope accompanied with the birth of a year is immensely important to light the lives of the disheartened and even more brightly illumine the lives of the happy dudes out there.
Whatsoever, I ll stop beating about the bush and just say that I agree none of us could have ever imagined having ended up here, like this, being in college at this time. I dont think it was too bad. A new year with friends doesnt come that often!! So, Cheers to the togetherness. To the new year-May it be peaceful! May it be grand! May it be bright! May it bring joy!
Cheers
Wishes to all of us!